A well designed development program is strategically integrated with a well designed communications program. Demonstrating impact in your communications activities in a disciplined and consistent way can help build awareness of your crucial community role among key stakeholders. My Source provides an ideal platform for communicating your impact to members, major donors, and key corporate foundations donors in way that reinforces the proposition that providing financial support to your station is a sound investment.
My Source testimonials can be used:
The process of gathering My Source testimonials can also be an effective tool for cultivation with major donor prospects by:
To learn more about the important relationship between My Source based impact messaging and its relationship to effective development practice, click here to download a PowerPoint that explains the power of My Source in Development in greater detail.
You can also find more resources on engaging you donors at the CPB supported, Public Broadcasting Major Giving Initiative site.
|NPT won a My Source Community Impact Award for their ground-breaking documentary project|
|KERA is helping families find resources to keep homes and find jobs.|