My Source
 

Development

A well designed development program is strategically integrated with a well designed communications program.  Demonstrating impact in your communications activities in a disciplined and consistent way can help build awareness of your crucial community role among key stakeholders. My Source provides an ideal platform for communicating your impact to members, major donors, and key corporate foundations donors in way that reinforces the proposition that providing financial support to your station is a sound investment.

My Source testimonials can be used:

  • In print – In membership, campaign, and major donor print materials to highlight the impact of your important work both in broadcast and in the community.
  • On-air – As part of regular impact messaging to compliment print solicitations or as a “softening" campaign prior to pledge events.
  • Online – As a means of inviting users to learn and understand more about your impact in the community and as an introduction to online case materials and donor portals.

The process of gathering My Source testimonials can also be an effective tool for cultivation with major donor prospects by:

  • Providing a different context to begin the conversation.
  • Fostering early two-way interaction with prospects to better understand their interests and passions and how your organization speaks to them.
  • Strengthening the relationship between you and your donor prospects. When a listener, viewer, or user of your services becomes a voice for your organization they have a stronger desire to see you succeed. This deeper relationship can lead to new or greater financial support.

To learn more about the important relationship between My Source based impact messaging and its relationship to effective development practice, click here to download a PowerPoint that explains the power of My Source in Development in greater detail.

You can also find more resources on engaging you donors at the CPB supported, Public Broadcasting Major Giving Initiative site.



Video Highlights
NPT Community Impact Award Winning Testimonial
NPT won a My Source Community Impact Award for their ground-breaking documentary project
KERA - Davin Kimble - Mortgage Resources
KERA is helping families find resources to keep homes and find jobs.
KVIE - A Trusted Source for Mortgage Information
KVIE - Nelda Machuka, distressed homeowner - My Source in finding the people that can help me in this situation.