As public media takes on an increasingly important role in connecting viewers, listeners, and users with vital community resources, it is critical that we tell the story of our impact to community leaders, key stakeholders and funders.
My Source is the shared communications framework that enables your station to powerfully demonstrate your value and relevance in your community to those who help ensure your station has the resources to continue your important work.
Below are the three steps to effective use of the My Source framework:
My Source relies on its listeners, users, viewers, and supporters – public broadcasting ambassadors – to share their stories about how public television and radio has enriched their lives.
To find out how you can cultivate authentic, compelling ambassadors in your community, review the Ambassador Recruitment Guide. Also, be sure to check out what our national public broadcasting ambassadors are saying about their local stations. To build on other stations' past success for soliciting ambassadors, read the tip sheet flyer on ambassador recruitment.
Take advantage of My Source tools and resources to capture and communicate the stories of your impact.
Working with national partners, such as NPR, PBS, and more than 200 stations, we’ve developed a wide range of creative resources to help you develop audio and video spots, print advertisements, press releases, fact sheets and more. Check out what materials and resources are available to help you get started.
Share the stories that you and your viewers and listeners have created with community leaders and other key stakeholders in your community.
Through on-air spots, e-newsletters, advertising, art displays, programming guides and more, public broadcasting stations are spreading the word of their success. Get helpful tips and check out what some of your fellow stations are doing here.
|NPT won a My Source Community Impact Award for their ground-breaking documentary project|
|KERA is helping families find resources to keep homes and find jobs.|