Using your Web site is a flexible and cost-effective way to communicate the My Source message. To this end, we've developed a testimonial tool for use by stations. The tool will allow you to capture and share stories from your listeners and viewers.
Here are some examples of the test stations' online work:
WUNC used multiple online strategies to solicit, promote and collect My Source testimonials.
WFPK – WFPL – WUOL, all sister radio stations administered under one office, collaborated to create an effective mechanism for collecting My Source testimonials. Their effort resulted in more than 60 listener testimonials in about one month.
WMFE (Orlando, FL) – View testimonials on blip.tv, a leading videoblogging and podcasting service.
WGBH (Boston, MA) – View the My Source Best Bets events on the WGBH Web site.
WPLN (Nashville, TN) – View a sampling of the station’s collected My Source testimonials and the link inviting listeners to submit their own testimonials.
WNYC (New York, NY) – Coming soon: WNYC will post four audio spots on a My Source section of the station's Web site. In one spot, a listener explains that WNYC is her "morning drug."
|NPT won a My Source Community Impact Award for their ground-breaking documentary project|
|KERA is helping families find resources to keep homes and find jobs.|